The first question to ask is what do your members want to read in their newsletter?

You need to make sure topics fit with your association and the information is short and concise. You can always add more information using a “read more here” link, or a “download entire article” link, but within the newsletter all information should be short and sweet.

Now try to remember the last time you checked your inbox and a newsletter appeared. Did your read it? Did you even open it?

It is very difficult to ensure your members are opening and reading your newsletters. Between email services auto-sorting emails into your trash bin, and the ease at which you can delete an email from your portable device, the numbers actually interacting with your newsletter can be very difficult to track. So let’s go through some Make your members feel heard by focusing on relevant topics.

Do you get overwhelmed by all of the hashtags out there? Not sure how to tag a post? DEL Communications can help. We will
take a look at which tags help and which hinder when you are posting content on your website or any social media platform.

Why should you spend your time adding tags to your posts?

If you are looking to get your content indexed* by search engines such as Google, Yahoo, Ask, Baidu, and Bing, the first thing you will need to do is organize your privacy settings to allow your site to be visible to all search engines.

*Indexing: If you are just starting out with posting content online you may not be aware of this terminology. In this context, indexing refers to the location where the information the search engine has compiled is stored. It is the search engine index that produces the results for ‘search queries’ (when you search something with any search engine). Find more information on this topic here.

People join trade associations because they want to be involved in something largerwhile staying on top of the latest industry trends and regulations. Fortunately, there are a number of tools to help your members stay connected and up-to-date with association news.

Having a website is a must in today’s economic environment. Without one, your association may come off as unprofessional. Use your website as your digital business card; a place to store all of your long-term information as an online resource where your members can easily find information. When someone views your website they should have a good idea of who your association is,its mission and what it has to offer. Don’t forget to include contact information and links to your other social
media streams.



An association newsletter is a great way to regularly keep in touch with your members throughout the year. This information should be current and relevant within the time period of your newsletter’s schedule. This means you don’t want to include old information that happened two months ago or information your members won’t need for another three months from now. You want your members to look forward to reading fresh information in each issue. Remember, all links in your newsletter should direct members back to your website for more information. This will give both your newsletter and website optimum stats.

Social media is a great way to engage with your members and others in your industry. This is a place to have conversations and exchange ideas. Your association doesn’t need to be involved in all of the social media streams such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube or Snapchat. Pick a couple that your members use most and focus on those. You want your members to be able to relate to you on these platforms. Feel free to post on these daily to interact with your followers.